I know many children, and probably adults too, are receiving a coveted LEGO gift for the holidays. On this day of faith and celebration for many around the world, I thought it would be appropriate to take time out to and honor one of the world's leaders in developing brand champions. We all know and love LEGO. When you are considering how best to recruit brand champions for your organization, think LEGO.
Founded in 1932, this Danish company is a family run business. Today it is headed by the grandchild of the founder, Ole Kirk Christiansen. LEGO says its brand is more than its logo. It is the expectations that people have of the company- towards its products and services, and the accountability that the LEGO Group feels towards the world around it. The brand acts as a guarantee of quality and originality.
70 years after its founding, LEGO is still headquartered in Denmark, but now has branches around the world with products sold in more than 130 countries. And brand champions the world over. Do you have a LEGO story to share?
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