I am pleased to announce that today's Brand Champion of the Day is Grant Miller. I met Grant a few months ago when I was facilitating a personal branding workshop for his design class at RMCAD. All of the students came up with terrific solutions to their personal brand strategy, but I think Grant's resonated with me the most. For that, he is today's Brand Champion of the Day. Here is what Grant wanted to share with us today.
"It all starts with research. If you want to find the right solution, like anything else, you have to know as much about the subject as possible. You must understand the seedy underbelly as well as the polished exterior. With every element you understand comes the ability to better develop a solution.
Design is not simply about creating something that is nice to look at; that’s decoration. Design is about communication. A brand is a single icon that represents the entirety of what an organization is, and if you mess that up you’re certainly going to regret it. To be the Brand Champion of the world you need a ringer. You need to spend the time and expend the mental resources required to create a unique brand that wholly represents who you or your organization is."
Grant, thanks much for sharing your thoughts with us today. You will do well in your career. What do you think of what Grant has to say?
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