Many of you have landed in this space when I have written about brands and the recession. Last week it was reported that Home Depot experienced its first-ever drop in sales. Are we in a recession yet? When the Atlanta-based home improvement folks talk about closing stores and halting the development of new stores, that is a strong indication that the answer is yes.
For those of you who know me, one of the first questions that pops into my mind is what happens to the employees, and how can the organization keep their employees motivated to remain brand champions of the organization? Also, how does downsizing affect the reputation of the brand? I hope this organization and others that are facing difficult economic times have a strong brand strategy. One of the primary reasons organizations need to take the time and devote appropriate resources to developing a brand strategy, is to ensure sustainability. Especially in rocky times like the present.
Does your organization have a brand strategy that is recession proof?
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