Brand Champions of the Day- Fort Sumner High School, New Mexico

Students at this rural New Mexico high school were encouraged to have Zune music players on during class hours, on the bus and while on field trips. Teachers had identified 20 pod casts that supported class lessons that would enhance their school studies, and asked students to take listen. Both students and teachers willingly participated in the 21st educational experience. For this, Fort Sumner High School are the Brand Champions of the Day.

Microsoft donated the technology, which of course enhances their brand, while at the same time provides ways for schools to utilize technology to benefit school success. In exchange for the donated Zunes, the school is expected to provide quantifiable results of the learning experience.

What do you think of this project?