I wanted to let you know well in advance that I will be facilitating a round table discussion on internal branding at the American Marketing Association's 2008 Symposium for the Marketing of Higher Education on November 17 in Chicago. As many of you know, I am a strong advocate of creating programs that engage employees in the brand development process. After all, our employees should be our greatest brand champions.
When I first got really serious about branding, I researched many organizations in many categories. I found that the most successful brands were those that understood the value of their employees and established programs for their employees to understand and embrace their brand. As I work with organizations today, and continue my research, my findings are the same. Sustainable brands are those with internal branding programs.
I hope you will join me in Chicago as we engage in a dialogue about how to incorporate branding on college and university campuses. Does your organization have an internal branding program?
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