I just finished reading my newest favorite book by one of my favorite authors, The New Gold Standard by Dr. Joseph A. Michelli. His book provides us with a valuable case study of the Ritz-Carlton brand. As was the situation in writing his most recent previous work, The Starbucks Experience, Michelli was given an open behind-the-scenes view of the luxury brand, Ritz-Carlton.
I finished the book at rapid-fire pace. I was intrigued to learn more about what Ritz-Carlton accomplishes in helping their employees understand and embrace the brand, and I was excited about how I can apply some of their thinking into my work, and the work of my clients.
As you know, I am one of Michell's biggest advocates. Some of you probably got tired of me recommending The Starbucks Experience. Well, guess what? This won't be the last time you hear or see me on The New Gold Standard brandwagon.
Long in my youth I traveled the pathway.
Posted by: coach factory | January 05, 2011 at 05:44 PM
Thank you so much for taking the time to comment on my new book. By sharing your favorable thoughts with others through your blog, you are making a significant contribution to the positive impact of the book. I appreciated this so much that I have posted a link to your blog on my blog. I am extremely grateful.
Joseph Michelli, PhD
Posted by: Joseph Michelli | September 19, 2008 at 02:26 PM