A few nights ago I watched one of the only television programs in the US devoted to brand, CNBC's The Big Idea, hosted by Donny Deutsch. The theme of the show was how those who were voted 'least likely to succeed," achieved success.
One of the guests was lead singer for KISS, Paul Stanley. His list of the top five factors for individual success are: do a brutal assessment of yourself, stick to your guns, aim higher, there is nothing wrong with being a little naive, and nothing is impossible. I think that is good advice for anyone or any organization.
What are your techniques to achieving brand success?
Comments