National Independence Day Brand- What We Stand For

Yesterday, the United States of America celebrated the anniversary of its independence which took place on July 4, 1776. Observing the street fairs, family BBQs, fireworks displays and more, left me wondering. Like many holidays here is the States and abroad, are people more interested in partying and getting the day off from work, or are they really paying homage to the essence of the holiday.

As with many of our holidays, if we don't take time to understand and embrace the core values of our organization, we might forget why our businesses, schools and others were founded. Perhaps the same way that at times we must remember why our countries were founded, and what they stand for, we need to do the same where we work.

What does your organization stand for?