Brand Champion of the Day- Martin Lindstrom

 

After posting books that inspire me yesterday, ironically I received an email notification from Martin Lindstrom announcing that his new book, Buyology, has been published. As you will note, I listed his previous book, Brand Sense as one of the brand books that has inspired me. Many of you will recall that I have devoted several posts here on my blog about his work on multi-sensory branding.

I had the pleasure of meeting Martin a few years ago in Berlin, where he was conducting a symposium on multi-sensory branding. I learned a great deal from that experience, and hope to catch up with him again during his Buyology symposium tour. He is a tremendous presenter and delivers a different type of symposium. What would you expect from one of the world's brand gurus?

I encourage you to visit his website to learn more about Buyology, and Martin. For his contributions to brand, Martin Lindstrom is the Brand Champion of the Day.