More on Recession Proof Brands

 

A few days ago I read that Wal-Mart and McDonald's are the only two companies that experienced share price increases in 2008 on the Dow. Not surprising that in these tough economic times more and more people are turning to less expensive alternatives to shop. Brand Champions of these organizations are probably staying loyal to their brand.

Are people doing so because they have less money and companies like Wal-Mart and McDonald's are less expensive, or is it because brands like these are recognized as brands that deliver more value than their competitors? Wal-Mart has positioned itslef for years on a platform theme that boasts "Always Low Prices." Always!

Is that value or is it communicating that we are cheap? What do you think?