Over the past six to twelve months I have noticed a great sea change in the number of people and organizations who ask about how to incorporate social media into their personal or company brand development efforts. Last week in a personal branding class that I was teaching we ended up spending more time than anticipated on the subject of social media. I anticipate we will revisit the topic in class again next week. With each new project, social media becomes increasingly a part of the brand development efforts with our clients.
Social media as the key communicator for delivering a brand message and the connector for brands and brand champions seems to be on everyone's radar screens today, and rightfully so. The ability to utilize Facebook, Twitter, YouTube, Linked-In, Meet Up and other social networking sites provides cost effective, real-time and link-ability that is unmatched using traditional marketing tools such as paid advertising on television, radio and print. If your personal brand and organizational brand have not gained entry into the social media world yet, they need to.
I am a big fan and have witnessed tremendous benefits in our ability to recruit and retain brand champions. The left-hand side of this page demonstrates how I feel, but do you think social media enhances or dilutes your brand?
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