On Mondays and Fridays I feature someone or some organization who understands what it means to be a brand champion. Those passionate advocates who enthusiastically support a brand. Last Friday I highlighted Meg Whitman from eBay. Others have included US President Barack Obama, Richard Branson from Virgin and others.
Today I am devoting this space to a group of people who are obviously champions of the Michael Jackson brand. As you all know the king of pop passed last Thursday. In his honor the inmates at the Cebu Provincial Detention and Rehabilitation Center in the Philippines paid tribute to him by rein-acting the video from Jackson's top selling hit album Thriller. This group of over 1,500 certainly understands what it means to be a brand champion.
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