That is the title of the next gathering for attendees to discuss, debate and share answers at the Brand Cafe in Denver, Colorado. yesterday I posted some thoughts about managing a brand being a lifetime of work. One of the reasons is because brand, communications and marketing professionals need to constantly help stakeholders understand the value of brand and gain their buy-in at every step of the way.
At every stage of the brand development process, getting buy-in is necessary for a brand strategy to be sustainable. Even before brand projects begin there are skeptics, and at every stage there are more. So, how do we create value for our brand building efforts to satisfy all of our stakeholder groups?
People often associate brand with a silly tagline or a bad advertising campaign. How do we help others understand that brand building is about developing a sustainable strategy based on mission, core values and stakeholder engagement? How do we get the finance department to support funding a major initiative? How do we counsel our clients so they can get funding for their brand building efforts?
Come share your experiences and challenges for getting buy-in to brand development projects you have been involved with, or ask the experts for advice on how to accomplish this critical phase of brand building. Come understand what it means to be a brand champion.
I look forward to seeing locals at the next Brand Cafe.
Rex Whisman
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