Last night I watched in disbelief a news story about the number of teachers that are being laid off in the United States at the end of this school year. The reporter and others talked mostly about the economic downturn as the reason. Of course budget cuts affect everything from buildings to personnel. Other things do too.
I am of the opinion that education in general does not seem to hold the same value as it once did. Even though there are reform movements to improve educational outcomes and economic resurgence the world over, we are not channeling our energy and resources in the right direction. We are not thinking about eduction as a brand, and we need to.
If we think in terms of a brand as a name, what that name stands for and the associations that people make with that name, then we should do the same with education. What does education mean in the 21st century? Why are we not placing value on the brand of education? Despite the economy, there are resources available to educate, graduate and provide employment opportunities for everyone on Planet Earth. But, education does not seem to have as high a priority as it should. We all need to become champions of the education brand.
Rex Whisman
Brand Champions Blog
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