Brand Champion of the Day- Calvin Borel, Jockey, Kentucky Derby Winner

Last year I shared some thoughts about the Calvin Borel brand. His winning personality, his winning strategy, his winning ways are attributes of the Calvin Borel brand. Last Saturday those were exhibited on a sloppy world stage, the Kentucky Derby. Or should I say the Borel Stakes. Now that he has won three out of the last four Kentucky Derby races we might need to reconsider what is the overarching brand, the Kentucky Derby or Calvin Borel.

Purists and experts (I am far from that) of horse racing would probably need to remind me that the horse plays the primary role, followed by the trainer and perhaps the owners. But I am hard-pressed to think that the jockey is somehow second-fiddle. Especially on conditions like last Saturday. Right out of the gate, Borel found his familiar spot on the rail and cruised to victory.

For his efforts, Calvin Borel is the Brand Champion of the Day! You gave your horse, Super Saver and his trainer their first Kentucky Derby win, and you continue to recruit and retain champions for your brand.

Rex Whisman

Brand Champions Blog

BrandED Consultants Group