Brand Champion of the Day-Daniel Schorr, Broadcaster, NPR

I was saddened to learn that longtime journalist and broadcaster, Daniel Schorr had passed. I looked forward to his insights on Weekend Edition and Week in Review on NPR. No matter the topic, how over worked it might be or the sensitivity of the situation, one could always rely on Mr. Schorr to provide a unique perspective and learn from his wisdom.

With degrees in history and communications management, I found Schorr to be someone that I could relate to in both of those arenas. His experience and longevity as a journalist is unmatched by most. I first became fan during his work with CBS and later CNN and NPR. I was a champion of the Schorr brand. To me his brand represented respect, professionalism, independence and knowledge.

For all he contributed to our world, Daniel Schorr is the Brand Champion of the Day!

Rex Whisman

BrandED Consultants Group