One of my all time favorite television programs, Mad Men, returns tomorrow evening for its fourth season on AMC. I look forward to seeing the latest complexities that these 20th century advertising executives are tangled up in this year. Led by dapper Dan Draper, these men and a few women really are nuts.
Not just because of their personalities, but because of what they advocate. Big ad campaigns with big budgets. Much of the reason people in the 21st century do not like advertising and think it lacks authenticity is because of the advertising agency model that was established by people like the Mad Men.
As a brand consultant I help organizations understand that if they embrace a model based on mission, core values and stakeholder engagement, they brand is much more likely to be sustainable. If on the other hand, they prefer to limit their view to a Mad Men model then it will be just another marketing scheme.
The former allows you to recruit and retain brand champions. The latter allows you to spend a lot of money. Stay tuned!
Rex Whisman
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