When I think of the Darren Clarke brand of golf, time-tested, steady, normal and other attributes come to mind. This week Clarke delivered on that brand promise by winning The Open Championship. During his twenty or so years as a professional, Clarke has retained brand champions across the pond. You saw evidence of that by his support throughout the tournament.
I anticipate that the Clarke brand has recruited a few more champions of his brand throughout the world. I have been for a number of years and will continue to do so. Like everyone else, Clarke's life has taken a few bumps along the way. Most notably losing his wife a few years ago. But like all sustainable brands, Clarke has stayed true to his core values.
Personal and organizational brands can learn from Clarke about the importance of knowing who you are and what you stand for, and that no matter what curves life throws you, a brand based on mission and core values will survive and come out stronger on the other end.




