I cannot remember the last time I was inside a Walmart. I would estimate that I have been in one of their stores only a handful of times in my life. That does not mean I am not a brand champion. Not in the way one might be as a customer, employee or vendor. So I am a fringe champion.
Yes Walmart has had its share of ups and downs. What company does not? But it appears that employee challenges and slower sales are in the past. When its quarterly report comes out next month it appears that sales are growing after a two year slow down. Despite the fact that many customers are facing financial challenges, sales are growing. Could the economy be attracting newer consumers who are giving the brand a test drive?
Walmart positions itself as the low price option in its category, so some new customers will probably be short-lived when things turn around. A time-tested brand is one that stays true to its core. Walmart understands that and ss the world's largest retailer and a strategy that has not often strayed from its founder, Sam Walton. Today Walmart is the Brand Champion of the Year.
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