Brand Speak in Indianapolis

Yesterday I was fortunate to have the opportunity to present at the 2008 National Catholic Educational Association Conference in Indianapolis. This was the second year in a row that I have had the pleasure to talk to Catholic School educators about the importance of developing a sustainable school brand. As you may know, this is one of the largest conferences in the United States, in terms of attendees.

Like last year, I co-presented with Richard Thompson, Superintendent of Catholic Schools in Denver. As we did last year in Baltimore, Mr. Thompson and I presented the case study of the branding initiative that we have worked on together for the past few years. As I have mentioned in previous posts, the Office of Catholic Schools in Denver are among the leaders in educational branding, and have done a magnificent job of championing the Catholic Schools brand.

For those of you in attendance in Indianapolis, or anyone else, what are your thoughts about branding initiatives for your school, or educational branding in general?