Branding: Latest Fad or Sustainability Strategy?

I will be presenting on the topic of brand sustainability at the Cherry Creek Chamber of Commerce on Tuesday, March 25, 7:30-9:15 am. For anyone who is interested in attending, go to the CCCC website and click on the RSVP link towards the top of the business success series page.

The session will be applicable to any size organization and anyone wanting to learn more about developing a sustainable brand strategy. I hope to dispel the myth that is still out there for some that branding is just a fad or gimmick, and if they wait it out, branding will just go away. For those who think this way, their organizations might go away.

I look forward to seeing brand champions in the Denver area at the event. Two of my favorite brands, Starbucks and Whole Foods Market will be sponsoring the event. The event is free to members, and $15 for non-members.