Brand Champion of the Day- Speedo

I admit it, I have been glued to my television every night for the past week. The reason, one word, Olympics. Another reason, two words, Michael Phelps. I am going to devote this space to what he and most others are wearing, Speedo.

Is it the Water Cube, the athletes or the Speedo that is creating world-record smashing success in the water in Beijing? I recall when the new Speedo suits were launched. Many reacted like they do when other traditional ways of doing business change. They complained. Isn't the challenge/opportunity for all brands to honor the traditions of their past, and place them in a modern context? I think Speedo has accomplished this in an amazing way.

For their success, Speedo is the Brand Champion of the Day!