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Rex Whisman

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September 14, 2008

Fold Enhances BlackBerry Brand

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I see that BlackBerry has designed a new flip phone. It will be available from T-Mobile USA and other carriers abroad later this year. For me, this enhances the BlackBerry brand. I must admit I am a champion of any brand phone that folds. I am glad to see that I am not the only one who has been waiting for this development.

The Flip will be the successor to the BlackBerry Pearl. It will be interesting to see how this phone competes with the iPhone from Apple. There are no stronger brand champions than those from Apple, so the functionality of the Flip better not be a Flop.

Will you go out and buy the new Flip?

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