Brand Champion of the Day- Yankee Stadium

 

Earlier in the week the last baseball game was played in Yankee Stadium. If we believe that a brand is a name and the associations that people make when they see or hear the name, iconic associations like Babe Ruth, Lou Gehrig, New York City, World Champions and others come to mind for me.

Brands strive for an emotional attachment to their name. For most people, when they see or hear the words Yankee Stadium, there is usually an emotional connection. It seems that people either love or hate the New York Yankees, and Yankee Stadium is the symbol of that emotion. Yankee Stadium also represents respect. Even those who are not Yankee fans, respect the success of the brand. I think most of us are brand champions of Yankee Stadium.

I would argue that Yankee Stadium is a top five sport brand name when it comes to venues around the world. For this, Yankee Stadium is the Brand Champion of the Day