Washington Mutual Brand Champions

 

I am sitting here in Seattle, Washington and hearing that Seattle-based, Washington Mutual and hearing the news that the banking giant stock has plummeted to 16 cents a share and taken over by Chase. How ironic. Another example of the financial fall out taking place in the good old US of A.

I have worked with Washington Mutual for the past four years and have found employees to be extremely helpful and proactive. A group that fully understood what it meant to be a brand champion. Just like I wrote last week about the challenge flight attendants have in championing their brand, the same will take place now at every WaMu branch. Unfortunately the mortgage arm, just like their competitors got out of hand and the rest is history (or at history in the making).

It will be interesting to see how much, and for how long will the WaMu brand sticks around. How would your brand stand up to a merger or take over?