Developing a Personal Brand Strategy to Stand Out From the Crowd

 

Today I am back in Colorado after a fantastic week of facilitating brand development workshops in Chicago and Washington, DC. This morning I am teaching a personal branding workshop at a university for adult learners. Most of the attendees are professionals who have gone back to school to get their graduate degrees.

Our session today includes an overview of organizational branding and how those same brand development principles companies use can be applied at a personal level. I am going to work with the students over the next two weeks to help them create a personal mission statement, vision statement and core values. We will then establish a personal brand platform that will help guide them in their life plan and career pursuits.

Do you have a personal brand strategy? If not, I would encourage you to do so. It is especially important in tough economic times. After all, you probably would not want your business to stop marketing itself now. If you are not going to champion your brand, who will?