Brand Champion of the Day- Dr. Nikolaus Eberl, Author and Brand Expert

 

Every Monday and Friday I feature a person or organization that exemplifies what it means to be a brand champion. Today it is my pleasure to highlight author and brand expert, Dr. Nikolaus Eberl. I became aware of Dr. Nik last week when I discovered that someone had visited my blog from his website.

As a fellow internal branding advocate I was glad to see that someone across the pond shares my enthusiasm for this approach to brand building. As you will see when you visit his website, Dr. Nik uses sport like the 2006 World Cup in Germany as a back drop to help organizations understand the importance of internal branding.

With video as the dominate means of informing the user, I think Dr. Nik's site is revolutionary and represents the future of the Internet. What do you think?