Brand Champion of the Day- Linda Rutherford, VP Communications & Strategic Outreach, Southwest Airlines

 

On Wednesday evening of this week I had the pleasure of seeing Linda Rutherford present the Southwest Airlines brand story at a Business Marketing Association- Colorado dinner meeting. Linda is the Vice President for Communications and Strategic Outreach and did a marvelous job of engaging the audience in the Southwest brand experience.

For those of you who know me, I am one of Southwest's biggest fans. Linda says people like me are "Southwest Customer Evangelists." Whether I am in-flight, waiting for a plane, reserving a flight online, or listening to Linda, each touch point with Southwest is very much on-brand! During the majority of my brand presentations and training sessions I use Southwest Airlines as a case study and best practice. I did so yesterday when I met with a group of school principals, I plan to do so next week in Chicago when I meet with some school administrators and I am sure Southwest will come up in conversation the following week with a client in Philadelphia. Oh by the way, I will be flying Southwest!

I love Southwest because they put employees first, followed by customers and then shareholders. If more organizations followed the Southwest lead in this regard, you probably wouldn't have to read my blog posts about the current economic situation. Linda for your work as a true Southwest brand evangelist, you are my Brand Champion of the Day!