Managing Brand YOU

 

I am currently reading Managing Brand YOU by Jerry S. Wilson and Ira Blumenthal. Authors Wilson and Blumenthal do an effective job of applying corporate and product brand development approaches to a personal level.

When I conduct personal branding workshops, I prefer a corporate approach. In fact I prefer a corporate approach when I am advising organizations and helping them develop their brand. I find that a product approach is not always sustainable.

There are a number of resources out there now on personal branding, and I think Managing Brand YOU this is one of the better efforts. No matter what resources you choose, we all need a personal brand strategy. We need our brand champions to help us too. Especially now!