Usually on Mondays and Fridays I recognize a Brand Champion of the Day, which I will return to doing next Monday. Today I decided to change things up a bit and create a new category on the blog, Brand Champion Hall of Fame, to recognize those brands that I award the Brand Champion of the Year title to every year. As you know, the first-ever Brand Champion of the Year in 2008 was Red Bull.
Red Bull continues to amaze me with the strategic savvy in which they manage their brand. They are strong contenders for a repeat this year as Brand Champion of the Year. Each time I write about them or talk about them as a case study during my many presentations around the globe, they give me wiings!
Who would you like to nominate as the 2009 Brand Champion of the Year, and gain induction into the Brand Champion Hall of Fame?
Comments