Recruiting and Retaining Brand Champions

The key to recruiting and retaining brand champions, especially internal stakeholders, is to engage them in the brand development process. This was reinforced for me over the past several weeks as a colleague of mine and I have facilitated engagement sessions in Philadelphia, New York and New Orleans over the past several weeks.

It has been great to witness first hand the enthusiasm demonstrated by faculty, staff, students, senior administration, students, alumni and others as part of a national education brand initiative that my organization is leading which will connect nearly fifty middle schools, high schools and colleges in the United States. The experiences of these groups is critical to the development of the brand strategy, and necessary for the strategy to be sustainable.

By engaging your stakeholders in your brand development, giving them a forum to share opinions and make recommendations results in loyal brand champions.

Rex Whisman

Brand Champions Blog

BrandED Consultants Group