While I might be stating the obvious that attaining senior leadership support will help ensure success for your organization's brand development efforts, don't assume that this is a given. Even when senior leadership supports your brand initiative, it is important for you to create ways for them to demonstrate their support.
Every leader is different. Some are quiet leaders, leading by example, others are vocal and rah-rah types. No matter what your senior management style is, it is up to you as a brand champion to develop means for them to show that they support your branding project. The more visible the better. Regular updates through communications channels are effective ways.
Whenever your leadership presents to your constituents, talks about strategic planning or other ways of engaging stakeholders, be sure he/she includes something about the importance of brand building and its relevance to your brand champions.
Rex Whisman
Brand Champions Blog
Comments