Brand + Search Engine Optimization

The concepts of brand and search have slowly, but surely been embraced by most organizations over the past several years. More and more organizations are realizing the importance of connecting them. Your brand, your name, is the most valuable asset of your organization. What people think your organization stands for allows them and others to determine whether or not your mission and core values align with theirs, and whether or not they will invest the time and resources to be your brand champion.

Increasingly more people are making this decision online. Often this process takes place when people go to search engines and input information related to your brand, whether that is your name or information related to  what you do. At least that is the plan. Without an online presence or without search being a part of your brand strategy, you do not exist. Arguably you do not have a business strategy.

To learn more about this critical strategic priority, I encourage you to read one of the few books on the subject, Marketing in the Age of Google by Vanessa Fox, former Google employee. She will help you determine how much work you have to do. I learned a great deal from the read and know I am now a champion of the Vanessa Fox brand.

Rex Whisman

BrandED Consultants Group

Comments

[SEO Company]

Thanks for sharing this article! This is truly very helpful!

[Rex Whisman]

You are welcome. Thanks for visiting!