Are Your Employees Brand Champions or Brand Inhibitors?

Every organization has to give serious consideration about the answer to that question. I anticipate that most organizations have a combination. Some have more inhibitors than champions. While a few are dominated by brand champions. I define brand champions as enthusiastic employees and customers who are passionate about defending an organization's brand.

Unfortunately most organizations do not pay enough attention to providing opportunities for their employees to understand the mission and core values of the organiztion that they work for. How organization's expect their employees to deliver on the organization's brand promise, without knowing how to do so always amazes me. Every organization expects all employees to live the brand. Many do not know how to do it.

For more on this topic, I encourage you to listen to my interview with host, Lindsay Woods on the Tuesday Talk Show tonight at 5:30 pm Mountain Standard Time in the United States. Simply click on the listen icon on the home page and then select the appropriate stream link. Much of the discussion will be how to recruit and retain employee brand champions.

Rex Whisman

BrandED Consultants Group

Comments

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Every organization has to give serious consideration about the answer to that question. I anticipate that most organizations have a combination.

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Time in the United States. Simply click on the listen icon on the home page and then select the appropriate stream link. Much of the discussion will be how to recruit and retain employee brand champions.

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You never know what you can do till you try.