For the next couple of days I am in a region of the United States known as the the mid-South. One of the great cities of this area of the world is Memphis. A colleague of mine and I have returned for brand engagement sessions as part of a national education brand project we are involved with.
Of course the primary highlight of this visit is that we have the opportunity to work with great people in great schools here in Memphis. Secondarily is the chance to revisit a culturally significant spot on the American landscape. More great people. great music, a storied past and of course, unbelievable BBQ food.
When you come to Memphis you know what to expect. All great brands have the ability to deliver on their experience. Memphis does that well. Memphis understands how to recruit and retain brand champions. Today Memphis, Tennessee is the Brand Champion of the Day!
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