Over the past several years I have wanted to attend the International Thought Leaders in Brand Management Conference in Lugano, Switzerland. I was interested in engaging in dialogue with others in higher education and business from around the world. In the past my schedule has not allowed for the opportunity to do so.
This year I finally have my chance to attend. As a double bonus, I have been asked to present too. The theme of this year's event is bridging the gap between the academic and practitioner worlds. As a practitioner who works with higher education brands I have experience in this area on most days and welcome the opportunity to share those.
The title of my session is An Academic Enterprise Approach to Higher Education Branding: Finding Common Ground, Establishing Common Language and Ensuring Common Outcomes. Yes that is a mouthful, but we are talking higher education here. I can't wait to meet others and learn from them March 10-12 in Lugano. By the way, Switzerland is one of my all time favorite spots on the planet. Talk about a brand!
If you are interested in learning more, check out the conference website. My colleague who will be joining me will be blogging about our experiences, but we hope to see you there!
Rex Whisman
BrandED Consultants Group
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