I just finished reading The Mesh by Lisa Gansky. Previous Brand Champion of the Day, and one of my favorite personal brands, Seth Godin says, "Lisa Gansky is the ideal tour guide and provocateur for this big idea. The Mesh will have you taking notes (and then taking action)." Seth was right, I took many mental and physical notes while reading Lisa's engaging book, and now I am taking action. I am sharing her story.
The Mesh provides many great examples of 21st century approaches to brand development. Lisa shares with us case studies including Zip Car, Netflix and Roomarama, to name just a few. These innovative organizations understand the needs of today's and tomorrow's consumers and employees. They know what their brand stands for, as well as how to effectively recruit and retain brand champions. It is obvious Lisa knows that too.
If you are looking for a resource to help your organization move from 20th century offline business as usual, to a 21st century online sharing your story with others organization, then I encourage you to take a gander at what Lisa Gansky has to say. I am sure you will agree that she is a Brand Champion of the Day!
Comments