Tell Your Brand Story Through Social Media

Last week I met with a group of business school graduate students that I am mentoring. We were engaged in a dialogue about the process for developing their personal brand strategy. Each shared their homework assignment, which was to Google themselves and learn what others know about them when others do the same. We talked a lot about social media as a key communications channel for telling our brand story and recruiting brand champions. 

As you might imagine, there was a mix of responses when the students shared their search experiences. For some they owned a greater digital real estate than others. Those who have common names have challenges. Those who have little or no social media profiles, have less presence. The same goes for organizational brands. If we have no presence online, then we are invisible. You do not want to be invisible when you are in your job search, or any time for that matter.

Let us face facts. People do research about us all the time online for our personal brands and our organization brands. The first place that most people start (and sometimes end) is on Google, Facebook, Bing and Yahoo! We need to be present on the first page of each of these search engines. Social media and their search engine optimization benefits allows us to do so. We want and need our brand champions to find us online when we tell our brand story.

Rex Whisman

BrandED Consultants Group

Comments

[party dress]

there was a mix of responses when the students shared their search experiences. For some they owned a greater digital real estate than others.

[cheap ray ban]

We talked a lot about social media as a key communications channel for telling our brand story and recruiting brand champions.

[pandora canada]

search engine optimization benefits allows us to do so. We want and need our brand champions to find us online when we tell our brand story.