As I have mentioned numerous times, my organization is currently working on a national education brand initiative connecting P-20 schools throughout the United States with a common identity. It could be the first of its kind. Whether that is the case or not, one aspect of this and other projects we have worked on is true. Engaging parents in the brand development process enhances the ability of schools to recruit and retain brand champions.
I have been a strong advocate of parent engagement since I began working with schools dating back to my days as a social studies teacher. When parents are aware of what is going on, have an understanding about your mission and are given the opportunity to share their voice, they become champions for education brands. Now that I am a brand consultant for schools, I am an even bigger proponent of parent engagement.
Parents are increasingly asked, expected and in many cases want to play a larger role in their sons and daughters educational experience. Unfortunately too often that is working at a concession stand or carpooling. Schools miss the boat when they do not provide parents with similar opportunities to align the internal culture and external reputation of their school. Call me crazy, but shouldn't we allow those who are paying taxes and tuition to be a part of the education brand development process? But that is just me.
Comments