Yesterday I met with graduate students that I am "mentoring" from the Daniels College of Business at the University of Denver. Each month we meet to discuss ways for them to effectively position themselves in the job market. A great deal of our time is devoted to the process of developing a personal brand strategy. By so doing, they will be a step ahead of their competitors who are concentrating on resumes and happy hour networking.
In previous conversations we have talked about the importance of personal brands aligning with organization brands. This will help ensure that the graduate students find the right fit. Yesterday I encouraged them to take their thinking one step further. It is also important that they understand who the organization's they are interested in work with. Who are their clients, and how do the organization's and their client brands align with one another? And how do the client brands align with the graduate student's personal brand?
Your brand should align with your employer's brand. Your employer's brand should align with your client's brands. Thus, your personal brand needs to align with your client's brand. That is when collaboration amongst brand champions is at its best.
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