All Brand Roads Lead to Lugano

Ich gehe zu Lugano heute. Das erste mol im Lugano fuer mich. Yesterday I had a grand time in Zurich catching up with a brand friend who I met several years ago at a multi-sensory branding conference in Berlin. At that time we realized that we shared many philosophies and experiences with brand. We have kept in touch since and have reconnected a couple of times. It does not get much better than talking brand at lunch in Zurich.

Although the next few days will probably challenge that last statement as I have the opportunity to continue the brand dialogue in Switzerland. This time in Lugano. I am here with a colleague and we both were invited to present at the International Thought Leaders in Brand Management Conference. I will be presenting on higher education branding. Over the past few years I have presented at a number of conferences at home and abroad.

Each experience has provided benefits to me and hopefully to those who I have presented to. I anticipate learning a great deal from fellow brand strategists from all over the world. Brand champions are traveling brand roads around the globe to converse.

Rex Whisman

BrandED Consultants Group

Comments

[Jennifer Hayes]

Dear Rex,

Looking forward to having you and Martin join us! Safe travels to Lugano!
Best,
Jennifer

[Rex Whisman]

Thanks Jennifer. We appreciate the opportunity and look forward to meeting you in person!