Yesterday I was organizing a few piles in my office, when I came across a valuable document. My coveted identification card that I received the last time I visited the Holocaust Memorial Museum in Washington, D.C. Those of you who have been there, know that upon entering the sacred halls of the museum, attendees are provided with a small booklet that tells the story of a real person who lived during the Holocaust.
During my most recent visit, the card I received told me a bit about the life of Ernst Silten from Koenigsberg, Germany. Ernst was one of five sons born to a Jewish family and earned his doctorate in the late 1880s. He had a pharmacy business in Berlin, and later purchased a pharmaceutical factory that supplied oxygen to hospitals. Ernst was married and had two boys.
During the war Ernst was forced to sell his business and his family fled to Amsterdam. Ernst stayed in Berlin trying to make ends meet with the hopes of his family returning after the war. In 1943 Ernst received notice that he was being relocated. Rather than face deportation or other horrific outcomes. Ernst committed suicide.
Ernst stood up for what he believed in and was willing to make the ultimate sacrifice as a brand champion.
Nice topic and post, as we were just talking about what things can happen in the medicine industry.
Posted by: MBT Online | August 02, 2011 at 05:35 AM