I have been out of pocket the past few days catching up on some offline duties. Now I am back in the blogging saddle and ready to rock hard. A few days ago I read about the upcoming Hard Rock International 40th Anniversary Memorabilia Tour which kicked off at the Times Square restaurant in New York this week. It took me about two seconds to realize that I have failed to recognize one of the iconic brands as the Brand Champion of the Day.
If memory serves me correct, my first introduction to a Hard Rock cafe was indeed the New York spot. I recall the experience to be one of a kind and one that I wished I could repeat in other places. At the time there were much fewer of them, and my home state did not have any. Now it is difficult to go to any major city around the world and not have the opportunity to visit a Hard Rock cafe or hotel. Hard Rock International truly understands what it means to deliver an on-brand experience. While each location reflects some of the uniqueness of the place in which it stands, the experience is consistent from spot to spot.
What is not to like about eating a good burger, listen to rock and roll music and look at interesting memorabilia? That is of course if you do not like burgers, rock and roll music or memorabilia? That is of course the point. Those who do are brand champions. Those who do not are not. Here is to a long overdue twist and shout out to Hard Rock International. You are the Brand Champion of the Day!
Nice topic and post, as we were just talking about what things can happen in the medicine industry.
Posted by: MBT Online | August 02, 2011 at 05:30 AM