We all do. At least we all soon will be social brands. I know that many personal and organizational brands are newer to the social online world than others. Yesterday I listened to a top drawer news anchor who admitted that she just opened a twitter account. My first reaction was, are you kidding? Just joined? Then I slowed down and said, good for you!
I remember about three years ago when I was meeting with friends and ex-colleagues after work one evening. They were all giving me a hard time for embracing social media like this blog, Facebook, Twitter and Linked-In. A year later they were doing the same when I discussed the value of YouTube. My mates were especially hard on me because I was advocating social media over traditional media like television advertising as primary communications channels for enhancing a brand.
Now each and every one of those people are online socially, some more active than others. But they all work for organizations who have a social media plan. If your organization does not yet have a plan, here is your official invitation to join the party and become a social brand. Social brands understand how to recruit and retain brand champions.
Nice topic and post, as we were just talking about what things can happen in the medicine industry.
Posted by: MBT Online | August 02, 2011 at 05:30 AM