How Do We Make Sense of Our Brand?

We can do so in a number of ways. The more ways we engage our stakeholders in the brand development process, the more effective we are in recruiting and retaining brand champions. This in turn creates greater value for our brand. We build equity for our brand, while at the same time we align our internal culture with our external reputation. That is branding.

When we have a better sense of place in our market, our stakeholders understand who we are and what we stand for. People can make an informed decision as to whether or not we are the right fit and whether or not it makes sense for them to connect with us. Progressive brands also understand that it is important to include all five senses in the brand development process. That is multi-sensory branding.

Most brands limit their engagement to what people see and what people hear. What people smell, taste and touch are more memorable. I get the sense that more and more brands will realize that they need to create brand strategies based on mission and core values, and that the best way to execute their brand strategy is to incorporate all five senses. It makes sense!

Rex Whisman

BrandED Consultants Group

Comments

[MBT Online]

Nice topic and post, as we were just talking about what things can happen in the medicine industry.

[ray ban uk]

brand strategies based on mission and core values, and that the best way to execute their brand strategy is to incorporate all five senses. It makes sense!

[ray ban]

I get the sense that more and more brands will realize that they need to create brand strategies based on mission and core values, and that the best way to execute their brand strategy is to incorporate all five senses. It makes sense!