This topic has been dormant for a while. After many engaging conversations and meetings in the past few weeks, it is time now to bring it back to life. Let us think of our brand first as a noun, and later as a verb. No matter where your organization is in the brand development process, some centering is in order.
Your name, and your company's name is your brand. People make associations with your brand when they see or hear your name. Ideally those associations are in alignment with your mission and core values. No matter if those same people are brand champions or not.
When we understand who we are and what we stand for, then it is important to create a plan for communicating the essence of our brand. A system for recruiting and retaining brand champions. Social media is a great way to brand. Now you can think verb.
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