Yesterday I was engaged in a dialogue with someone on this topic, as I have over the past several years with numerous others, both inside and outside the political arena. Most agree that candidates could and should have a brand platform. Most say so after they have lost the election. Most agree that candidates and their advisers do not want to take the time to develop such a strategy. Why not?
My view is that too often branding is limited to a campaign. In the political world the notion of campaign is what the system is built on. People think in terms of a small window of time to create buzz. That of course feeds right into the psyche and big budget-thinking of many advisors and agencies. Just like organizations who sustain themselves in times like we are in now, candidates need to develop a brand platform, and stay the course.
A brand platform is a short baseline summary that captures the essence of the brand. Helps others understand what that brand stands for. Allows everyone to communicate or think about the brand in an accurate, authentic, concise and consistent manner. Although I do not always agree with Mitt Romney, I do agree with what he was trying to tell the heckler a few days ago. I think corporations are built by people.
And just like corporations that have a strong set of values and understand their mission, candidates need to do the same. Want brand champions? Develop a brand platform, stand for something and stay the course. Despite what our 10 second sound bite world is set up to accommodate and what your opponent says about you.
Don't know what is wrong what is rite but i know that every one has there own point of view and same goes to this one
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