This coming Sunday is the day our city plays host to the annual Race for the Cure. For the past few weeks and the days leading up to the event, everything is pink in Denver. As it should be. Why would you not like the pink brand Susan G. Komen for the Cure?
Susan G. Komen for the Cure is arguably one of the most socially responsible brands on the planet. Education, advocacy, research, fund-raising for beating breast cancer are all reasons to believe in the brand. I anticipate there are as many brand champions for Susan G. Komen for the Cure as any brand we know.
This week, let us all sport some pink and recognize the importance of recruiting and retaining brand champions for Susan G. Komen for the Cure.
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