More and more organizations are coming to the realization that branding is not a word or concept to replace terms like advertising, marketing and public relations. Advertisers, marketers and public relations professionals are also embracing the notion that branding is not just a campaign. Sure advertising, marketing and public relations should be a part of the brand development process.
But, the execution and the channels by which you reach out to connect with brand champions should be based on your brand strategy. For those of you who know me, you know that I define branding as the process of aligning your internal culture with your external reputation. The best outcomes result by engaging those stakeholders in that process.
Everyone today expects that an organization stand for something. They also want the organization that they work for or buy from to be transparent and bring to life their mission and core values. By so doing, you will be able to effectively recruit and retain your brand champions. Although politicians and their advisers might beg to differ, branding is not a campaign. And despite the fact that we elect our officials every few years, and your organization has its sales cycles, branding is not a campaign.
A brand is sustainable when you think in terms of a forever linear process, not a circle.
Brown said he and his coaches are game-planning as they normally would for their game against OU this weekend, but are paying special attention to Sooners LB Travis Lewis and the rest of the standout OU linebacking corps.
Posted by: true religion outlet | October 13, 2011 at 08:15 PM