Recommended Readings

The following is required reading for brand champions:

Branded Customer Service by Janelle Barlow and Paul Stewart

You, Inc. by Harry and Christine Clifford Beckwith

Meatball Sundae by Seth Godin

Taking Brand Initiative by Mary Jo Hatch and Majken Schultz

Beyond Buzz by Lois Kelly

Chasing Cool by Noah Kerner and Gene Pressman

The Cluetrain Manefesto by Rick Levine, Christopher Locke, Doc Searls and David Weinberger

Brand Sense by Martin Lindstrom

Living the Brand by Nicholas Ind

Join the Conversation by Joseph Jaffe

The Starbucks Experience by Joseph Michelli

The Pirate Inside by Adam Morgan

Zag by Marty Neumeier

On Brand by Wally Olins

Brand from the Inside by Libby Sartain and Mark Schumann

Big Think Strategy by Bernd Schmitt

Word of Mouth Marketing by Andy Senovitz

Naked Conversations by Robert Scoble and Shel Israel

The Age of Engage by Denise Shiffman

Accidental Branding by David Vinjamuri

Profit Brand by Nick Wreden